In February of 1995, Matt McGee experienced his call to ministry through a vision of serving at a Christian retreat center where he and his family would encourage others to say "yes" to the Lord. God used the McGee’s time spent in His Word, their relationships, and their ministry experiences to confirm this vision for their family in many ways. While completing seminary in Denver, the Lord focused the vision for ministry on encouraging families to respond to God's call on their lives and to embrace God’s design for His children to walk the road of life together.
In February of 2004, Sonrise Mountain Ranch was recognized as a nonprofit ministry organization in Colorado. In August of 2004, Sonrise Mountain Ranch took possession of the resort formerly known as El Rancho Cimarron in the Big Cimarron River Valley of Colorado. This is now the home of Sonrise Mountain Ranch.